My media campaign is an advert about mental health. Many of the local community suffer with mental illness especially the youth which is not always recognised. Also, stereotype comes into mental health as it is believed that women are most likely to suffer with it because they are more vocal when it comes to emotions, however men are not. However, that is false as around three quarters of all suicides in 2016 in Great Britain were male. Therefore because of this stereotype, this advert is aimed to show that anyone can be suffering mental health and that we should be out there to help those in need, so my target audience is the local community.

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The locations of my advert will be based in Walthamstow. The reason why I have chose this location is because it is easily accessible for all the cast as well as myself. However, as a director I need to be considerate of the members of the public,since some scenes will be filmed on public grounds I would need to make sure I don’t include anyone from the public who may feel uncomfortable so that their privacy is not exposed. I may also need to be aware of language or any form of discrimination when I am in public grounds such as a school.